October social media content ideas: Marketing for freelancers, service providers, and creative business owners

Need help creating posts for your social media? You’re in the right place!

Creating content (aka posting on social media) can feel like an overwhelming (and never-ending) chore for creative business owners. If you are a freelancer, photographer, baker, artist, florist, hair stylist, or creative entrepreneur you probably have a long to-do list — and sometimes social media marketing just doesn’t make it to the top of the list.

That’s why I started this monthly series! I put together 20+ content ideas every month to help you plan your social media marketing in no time at all. This list can inspire your email marketing, Instagram, and Pinterest marketing. (Need even more ideas? Check out the September Content Ideas.) These content planning ideas help remove the stress and overwhelm from marketing your business. Use the content ideas to inspire your posts for the month!

Still need help with your social media content planning… Use my simple content creation system to plan out the whole month in just an hour or two!

October Content Ideas for Creative Business Owners

• Breast Cancer Awareness Month

• Photographer Appreciation Month

• 1 - National homemade cookie day #homemadecookiesday

• 1 - Pumpkin spice day #nationalpumpkinspiceday 

• 4 - National taco day / taco tuesday #nationaltacoday #tacotuesday

• 17th - National Clean your virtual desktop day #cleanyourvirtualdesktopday

• 17th - Boss’s Day 

• 26th – national pumpkin day 

• Oct 31st – Halloween

• Spooky season! Love Halloween? Find a way to put a trick-or-treat style spin on things this month.

• Re-introduce yourself - #fridayintroduction Pop in and tell everyone who you are and what you do!

• Testimonial/ customer review OR ask for client reviews if you need them! Post a reel and direct followers to a link for your google reviews.

• Something pumpkin-y. Whether you love it or hate it, take a stand on the all-star of fall flavors. It’s sure to boost engagement!

• Share a favorite tweet related to your niche (+ ask your followers for their recommendations)

• Share a product or service you are currently working on.

• Share ways to work with you (don’t assume people know - reminders are always helpful!)

• Share a core value that guides you in life and business.

• Trick or treat engagement post. Ask everyone’s favorite halloween candy (or place to buy it)?

• Ask your followers for recommendations on a certain area… Favorite fall candle? Best pumpkin bread recipe? Halloween movie?

• Share a free & valuable resource that you created.

• Share a fun meme or gif trend — bonus points if you can make it relevant to your niche (like this)

• It’s never too soon to start dropping hints about new holiday products and promos!

Hopefully you’re feeling inspired… awesome! Next step - TAKE ACTION. Choose ONE platform and create for the entire month using this list as inspiration.

More marketing tips and tricks

Be honest. How are you feeling? Inspired by this list of options? Overwhelmed by all posts you still need to make? (No wrong answers. Content planning is super helpful in the long run, but can feel a little daunting at first!) Here are my best tips for getting started:

1. Get clear about your goal. WHY are you even marketing on social media? Your goal could be to create a community, become a well-known expert in your field, educate followers in your niche, or connect with potential clients.

2. Remember that social media marketing is a long-term strategy. If you need clients FAST, try my Booking Magic templates.

3. Just start! Even if you can only commit to 1 post/ week for now… start creating and see what sticks!

Need to book your first (or next) client FAST?

You want to book clients consistently, but you’re absolutely sick of trying to keep up with social media trends… and you don’t have the budget for ads or the time to wait for long-term marketing strategies. Check out Booking Magic, a collection of my highest-converting email templates — designed to help you turn cold leads into paying customers… fast! It’s the ultimate system to help you launch or level-up your service based business in 10 days or less. No social media content plans or paid ads needed.

Need more help? Let’s chat! I can help you get started with a 1:1 Strategy Session or take the whole process off your plate if you’re ready to outsource: Grab a free call here!